Drea's Kickin Kitchen: Behind Food Photography

Abigail Lague
January 27, 2024
5 min read

This month we were so excited to partner with Drea’s Kickin Kitchen to get updated photos of their amazing line of hot sauces. We love food photography because it’s a great chance to get creative with your lighting, celebrate color, and utilize props. 

To showcase the fresh ingredients and flavors featured in their hot sauces, we used a variety of colorful produce like onions, bell peppers, habaneros, mangoes, and tomatoes. Each sauce boasted a unique flavor profile, and we sought to celebrate each sauce for its individuality and uniqueness. We also highlighted sauce uses by including props like wings and ribs. 

Check out the results! 

When it comes to food photography, the are 10 things that make all the difference: 

1. Lighting

Lighting is arguably the single most critical aspect of food photography. While there is a lot to be said for natural lighting, a studio setup is ideal. It ensures consistency in the photos – not only for that session, but in all future photoshoots. When you know your lighting setup, you can maintain brand and photographic consistency with every shoot. That’s also why it’s important to find a photographer you know and trust. Building a working relationship with a photographer that knows your brand and how to style your shoots is essential. 

2. Composition

Composition in food photography involves arranging elements within the frame to create balance, interest, and harmony. The rule of thirds is commonly applied, where key elements like the main dish or garnishes are placed off-center for a more dynamic composition. This is the difference between a compelling image, and one that feels “not quite right.” 

3. Props and Background

Choosing the right props and background significantly impacts the mood and story of your food photography. Select props that complement the dish without overwhelming it—a rustic wooden table, neutral plates, or vintage silverware can add character without distracting from the food itself. Consider textures and colors that contrast or harmonize with the dish to create visual interest.

4. Styling

Food styling involves arranging and presenting food in an appealing way for the camera. Pay attention to details such as garnishes, sauces, and condiments—they should be placed thoughtfully to enhance the dish's appearance. For instance, drizzling hot sauce in a deliberate pattern can add a pop of color and indicate spiciness, enticing viewers to imagine the flavors. If you’re photographing a bottle, pay close attention to fingerprints and highlights. 

5. Color and Contrast

Colors play a crucial role in food photography, evoking emotions and appetites. Consider the color wheel when selecting dishes and props—complementary colors (opposite on the wheel) can create a vibrant and harmonious composition, while analogous colors (next to each other) offer a more subtle, cohesive look. Contrast, both in colors and textures, helps the main dish stand out and appear more appetizing.

6. Focus and Depth of Field

Controlling focus and depth of field directs the viewer's attention to specific areas of the photograph. A shallow depth of field can isolate the main dish while blurring the background, adding a sense of depth and emphasizing texture. Experiment with different focal points to highlight details like steam rising from a bowl of hot soup or the texture of a hot sauce bottle. 

7. Props Scale and Size

Props can be used to let viewers know about the size of a product. Use props that are appropriately sized—a small plate might make a portion look larger, while an oversized fork can add whimsy or drama. You should ensure that props don't overshadow the food but rather complement its presentation.

8. Textures and Details

Macro photography techniques can highlight intricate details like the grains of sea salt sprinkled on a caramel dessert or the glossiness of hot sauce on a crispy taco shell. Close-up shots invite viewers to imagine the taste and feel of the food.

9. Storytelling

Food photography tells a story – whether it's the preparation process, cultural significance, or the enjoyment of a meal. Consider the narrative behind the dish and convey it through composition, props, and styling. Incorporating elements like hands reaching for a slice of pizza or steam rising from a bowl of ramen can add authenticity and engage viewers on a deeper level.

10. Editing and Post-Processing

Post-processing enhances the final look of your food photography. Adjusting white balance, exposure, and contrast can refine colors and tones to match your vision, and showcase the brand.

Learn More

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The Danish Ambassador presenting Congressman Hoyer with Knight’s Cross of the First Order of Dannebrog.

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If someone is accepting an award, make sure to get photos of their family members clapping. When two VIPs arrive, document the handshake. Watch the expressions of guests when they speak to each other. Capture the smiles (and for god’s sake, don’t photograph people when they’re eating).

Congressman Hoyer's wife after receiving "thanks" in his acceptance speech.

When I arrived at the embassy, the first question I asked my contact was “Who are the event VIPs?” and “Are there any must-have photos I don’t know about yet?”. 

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Check out a short snippet below: 

"Hi Abigail, thanks for joining us today. Earning a full time living from one’s creative career can be incredibly difficult. Have you been able to do so and if so, can you share some of the key parts of your journey and any important advice or lessons that might help creatives who haven’t been able to yet?"

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By moving away from a personal brand, I separated myself from the many wedding photographers in the area. I also wanted to demonstrate to corporate and commercial clients that this wasn’t just a solo operation anymore. I had a team of photographers I trusted to assist and lead their own shoots.

I started taking myself, and my brand, more seriously. And it paid off.

Within the first three months, we worked with two senators and a governor. We’ve also started regularly booking branding and event shoots with companies bringing in over $20M yearly.

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It was a long and hard journey, but it was worth it.

Check out the full article here! 

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